A brand is a brand is a brand

Sometimes brand, branding and all things “brandish” can make me ill.  In all of marketing, branding, in all of its permutations, can drive a person insane.  And all the companies who claim to do brand work is crazier still.  Many of them have no business claiming to have an idea that will position a brand that will actually grow a company’s business.  I most recently worked for an architecture company that created retail stores.  Their clients didn’t really think of store design as brand work but for retailers, what is their brand if it isn’t their store – the place where people actually buy things?  I knew I had gone over the edge about branding though when I started telling my husband that I was a brand – but now that I look at this website, maybe I am.