Resilient

So I attended a new year’s celebration service at New Thought Unity which like its name promotes new thought.  At these services they have you think of a word and then you select a word.  The two together become your mantra for the coming year.  The word I thought of was resilient.  The word I picked was power.  I have the power to be resilient.  After thinking of that word suddenly I found resilience everywhere.  And coming out of 2009 resilience was required.  Marketers had to be fleet of foot and flexible.  Campaigns had to have a certain spirit and toughness.   Hyundai claimed “We are all in this together” and Allstate asked “Was it the great recession or the recession that made us great?” Lo and behold – optimism back in style.