What Al and Tipper Gore Teach Marketers

No one saw this one coming and it is a good reminder to marketers.  It is very hard to predict consumer behavior.  All of the demographic and psychographic data in the world would not have had an indicator for this.  Having survived life in the political fish bowl, the near death of their son and a tragic presidential election, what would precipitate the close of this long-term marriage?  Time will tell I suppose.  I don't know about you but for me this will always be a vivid reminder that the consumer is a mercurial beast.